Championing Partner-to-Partner Partnering
Idenxt’s founder, developers, support specialists, and other team members have long been active members and leaders in the International Association of Microsoft Channel Partners (IAMCP). This organization serves as the voice of the Microsoft Partner Ecosystem as it has for decades. The core goal of IAMCP has always been to foster proactive partner-to-partner partnering (P2P). The Idenxt business model has its foundations in this powerful ethic. We bring the automated Azure management capability to partners and will never seek to obtain any other business.
Our history as a company is short, but we build on decades of experience. We made our official launch in the Spring of 2022 and we had been working on this project since 2019. Proper planning always takes time but the pandemic slowed things down significantly so it took a few years we could say that we were ready for prime time.
Our founder, Per Werngren, was part of the hosting boom that started at the turn of the Millennium and together with a fantastic team, they built a worldclass organization called Idenet that served customers all over the globe although the main focus was the Northern hemisphere with a stronghold in Scandinavia.
Physical servers soon turned to virtual machines, which provided a great opportunity for higher levels of service and higher cost-efficiency. The team saw that hosting in smaller datacenters would come under pressure as the cloud was gaining momentum. Perhaps the turning point of this shift was as early as 2010 when Microsoft’s CEO at that time, Steve Ballmer, held a speech at the University of Washington saying “We’re all in” for cloud computing.
After a successful exit, our founder spent time advising Microsoft partners, working with Microsoft Corp in USA and Western Europe, around how to transition a traditional Microsoft partner business into a cloud-based-recurring-revenue-based one. An endless number of speeches, workshops and 1:1 sessions led to the insight that a new company was needed on the market to do exactly this. Instead of just preaching and teaching – let’s do it ourselves!
The band got together and started working with this new vision. Two things were given right from the start; focus on the Microsoft Cloud (Azure) as the platform and focus on selling only through Microsoft Partners.
Trust is everything and we know and trust Microsoft as a company, we love the Microsoft Cloud and we adore and want to do business together with the fantastic ecosystem that Microsoft Partners represents.
We’re proud of the journey we had with Idenet, and we think that our new company is the next level, so the name Idenxt felt natural for the new company as it links to our history and looks towards the future.
Idenxt was born and now we’re writing new history and building success together with our partners.