Author: Howard M. Cohen Ultimate Partner CEO Vince Menzione has often been in the room. The rooms. The Microsoft partner conference rooms, the executive breakout rooms, the strategy session rooms where some of the biggest deals in the channel got made. He spent years at Microsoft before walking away nine years ago with a very simple …
What Makes a Partnership Actually Work? Vince Menzione Has Answers. Read More »
Author: Howard M. Cohen Your Identity Layer Is Only as Strong as the Configuration Behind It When a content distribution network (CDN) misconfiguration, a storage policy error, and a model update glitch each cascaded into identity failures, the message was clear.Reactive cloud management is no longer an option. Between October 2025 and March 2026, Microsoft Azure …
Author: Howard M. Cohen The best business origin stories rarely start in a boardroom. Marissa Maldonado’s starts in her brother’s basement in Atlanta, Georgia. Fifteen years later, Prota Technology is approaching 40 employees, crossing $10 million in annual revenue, and chasing what Marissa calls “the frontier” the emerging intersection of Microsoft AI, agentic tools, and business …
From Basement to $10 Million: Marissa Maldonado’s Blueprint for MSP Success Read More »
Author: Howard M. Cohen Most users running on Azure say they have “mission‑critical” workloads, but very few can prove it. The gap is almost always the same: they feel the importance in their gut, but they can’t express it in metrics that operations, finance, and the business can all agree upon.Until you can do that, your …
Author: Howard M. Cohen Ziro CEO Steven Karachinsky recently appeared on the Microsoft Partner Secrets webcast with Idenxt CEO Per Werngren. The following is a report on that conversation! For years, telephony was the workload nobody wanted to touch. Complicated. Telco-dependent. Hardware-heavy. A nightmare for partners and customers alike. Steven Karachinsky, CEO and co-founder of Sira, …
Author: Howard M. Cohen On a recent segment of Idenxt’s Microsoft Partner Secrets podcast with Per Werngren, Dexter Hardy, President and CTO of Ntegral, discussed the company’s success in building custom VMs and Azure managed applications for the Azure Marketplace, which has enabled rapid cloud migration for clients. Ntegral, founded in 2002, pivoted to become an …
From Systems Integrator to Global ISV: How Ntegral Won Big in the Azure Marketplace Read More »
Azure’s flexibility and scalability set the stage for ambitious AI projects. But there’s a side of the story many overlook: the responsibility for making those workloads efficient on both the performance and the cost side rests with you. Microsoft provides the infrastructure, but it’s on your team to deliver consistent results, manage resources smartly, and avoid budget …
Take Control of Your Azure AI Spend & Performance – The Idenxt Advantage Read More »
As the conversation around Azure in the context of AI transformation intensifies, many business leaders and technical teams are rightly focused on the inherent scalability and flexibility of Microsoft’s cloud ecosystem. But there’s a core reality that’s important for you to recognize: the ultimate responsibility for optimizing performance and cost efficiency of AI workloads doesn’t …
Azure AI Workload Optimization: Taking Charge of Performance, Cost, and Value Read More »
Why GPT-5 in Microsoft Copilot Raises the Bar for Azure Operations On August 7, 2025, along with OpenAI’s own introduction announcement, Microsoft announced general availability of OpenAI’s new flagship model, GPT-5, in Azure AI Foundry. The arrival of GPT-5 in Microsoft Copilot is a milestone for Azure users. It brings more power, more intelligence, and …
Zero-Touch Azure Operationsreduces total cost and increases uptime Built on Microsoft Technologies & Azure Cloud Services Uses No Third-Party Software Available through Microsoft Partners Includes Exclusive SleepWell™ SLA REDMOND, Washington – May26, 2025 – Idenxt, provider of managed cloud protection services through partners, has released its new Idenxt Zero-Touch Azure Operations Service, designed to protect …
