{"id":1003,"date":"2023-08-30T12:21:15","date_gmt":"2023-08-30T12:21:15","guid":{"rendered":"https:\/\/www.idenxt.com\/?p=901"},"modified":"2024-01-22T04:20:06","modified_gmt":"2024-01-22T04:20:06","slug":"msp-priority-one-expand-your-services-portfolio","status":"publish","type":"post","link":"https:\/\/www.idenxt.com\/sv\/blog\/msp-priority-one-expand-your-services-portfolio\/","title":{"rendered":"MSP Priority One \u2013 Expand Your Services Portfolio"},"content":{"rendered":"<p><strong>Author:<\/strong> Howard M. Cohen<\/p>\n<p><i>How do managed service providers (MSP) grow their business fastest? Here\u2019s the simple, basic truth about the business and how to excel in it.<\/i><\/p>\n<p>We\u2019re going to start by telling you something you already know, and have already heard more times than you could ever want to\u2026<\/p>\n<p><b><i>\u201cIt\u2019s five times easier to sell something else to an existing customer than it is to create a new one.\u201d<\/i><\/b><\/p>\n<p>What very few seem to want to focus on is what you need to do to sell more to your existing customers!<\/p>\n<h2>To Sell More You Need More to Sell<\/h2>\n<p>Most clients come to you with a specific need, and you create an outstanding solution for that specific need. You may later have the opportunity to improve upon your solution, but it will likely be some time before that customer has another major initiative for you.<\/p>\n<p>And, hopefully, some customers saturate! They buy basically everything you sell. And then what?<\/p>\n<p>When it was all about products this was an easy problem to solve. You simply went to your distributor\u2019s catalog or website and looked to see what other \u2018stuff\u2019 was out there that your customers might need.<\/p>\n<p>But when it\u2019s not about products, and rather about your much-more-profitable services, it\u2019s simply not that easy to add something new:<\/p>\n<ul>\n<li>You must identify a definable, quantifiable need.<\/li>\n<li>You must create a solution to meet that need.<\/li>\n<li>You must create a methodology for building that solution.<\/li>\n<li>You must create messaging around why your new solution is ideal to answer that need.<\/li>\n<li>You must develop messaging to attract customers.<\/li>\n<li>You must perform account mapping to identify those customers most likely to have this need.<\/li>\n<\/ul>\n<p>Only then do you get to go out and sell this new solution. So how long might that all take? Yeah. That\u2019s the challenge.<\/p>\n<p>Your other choice is to seek services adjacent to yours that you could broker or buy and sell to your customers. Preferably, you\u2019ll want to find services that still provide a reasonable proportion of the profit you could generate if you delivered the service yourself.<\/p>\n<h2>Enablers<\/h2>\n<p>Or you could seek out enablers!<\/p>\n<p>Enablers produce specific services that MSPs, CSPs, and other ITSPs can use to deliver new services. This is similar to finding a toolsmith. Carpenters don\u2019t fashion their own hammers and saws. They buy them from what was originally referred to as a toolsmith.<\/p>\n<p>What were once software companies whose products you would resell are now finding success furnishing tools that you can use to solve customer problems while building more revenue and profit for yourself.<\/p>\n<h2>Idenxt: Your Ideal Azure Enabler<\/h2>\n<p>If you\u2019ve enjoyed success selling Azure services to your customers, the next thing you should want to do is to sell more services onto those Azure implementations.<\/p>\n<p>Idenxt was created by a group of long-term Microsoft MVPs and other experts who saw the need for a comprehensive management suite to help ITSPs run, manage, and secure their customers\u2019 Azure environments.<\/p>\n<p>Rather than having to develop your own network operations center (NOC) or set up your own security operations center (SOC), Idenxt has already handled all that heavy lifting. You simply connect your Azure customers to the Idenxt service, and you are now ready to handle their CloudOps, their SecOps, Application Management, Configuration Management, Patch Management, Business Continuity, and Disaster Recovery, and all as AIOps!<\/p>\n<p>Your customer doesn\u2019t have to know that you haven\u2019t built a NOC or a SOC. They only know you keep things running for them, and that\u2019s what makes you their hero and worthy of continued engagement.<\/p>\n<p>And should you encounter any technical challenges that daunt you, Idenxt has experienced hands at the ready to assist you!<\/p>\n<h2>If I Had a Hammer<\/h2>\n<p>That\u2019s how the old song goes. They could also have sung \u201cif I had a screwdriver,\u201d or \u201cif I had a tablesaw.\u201d Each of those tools enables the carpenter to do more and build more for their customer.<\/p>\n<p>The same is true of today\u2019s generation of IT Enablers, like Idenxt. Turn to Idenxt for the tools you need to build the high-profit services you want to offer your clients.<\/p>\n<p>For more information about putting Idenxt to work for you and your customers, contact us <a href=\"https:\/\/www.idenxt.com\/sv\/contact-us\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Howard M. Cohen How do managed service providers (MSP) grow their business fastest? Here\u2019s the simple, basic truth about the business and how to excel in it. We\u2019re going to start by telling you something you already know, and have already heard more times than you could ever want to\u2026 \u201cIt\u2019s five times easier &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.idenxt.com\/sv\/blog\/msp-priority-one-expand-your-services-portfolio\/\"> <span class=\"screen-reader-text\">MSP Priority One \u2013 Expand Your Services Portfolio<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MSP Priority One \u2013 Expand Your Services Portfolio - Idenxt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idenxt.com\/blog\/msp-priority-one-expand-your-services-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MSP Priority One \u2013 Expand Your Services Portfolio - Idenxt\" \/>\n<meta property=\"og:description\" content=\"Author: Howard M. Cohen How do managed service providers (MSP) grow their business fastest? Here\u2019s the simple, basic truth about the business and how to excel in it. 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Cohen How do managed service providers (MSP) grow their business fastest? Here\u2019s the simple, basic truth about the business and how to excel in it. We\u2019re going to start by telling you something you already know, and have already heard more times than you could ever want to\u2026 \u201cIt\u2019s five times easier &hellip; MSP Priority One \u2013 Expand Your Services Portfolio Read More &raquo;","og_url":"https:\/\/www.idenxt.com\/blog\/msp-priority-one-expand-your-services-portfolio\/","og_site_name":"Idenxt","article_published_time":"2023-08-30T12:21:15+00:00","article_modified_time":"2024-01-22T04:20:06+00:00","og_image":[{"width":1920,"height":822,"url":"https:\/\/www.idenxt.com\/sv\/wp-content\/uploads\/2023\/11\/msp-priority-one-expand-your-services-portfolio.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.idenxt.com\/blog\/msp-priority-one-expand-your-services-portfolio\/#article","isPartOf":{"@id":"https:\/\/www.idenxt.com\/sv\/blog\/msp-priority-one-expand-your-services-portfolio\/"},"author":{"name":"admin","@id":"https:\/\/www.idenxt.com\/sv\/#\/schema\/person\/2a2f143dc36e628aaee059c3a3ed49e9"},"headline":"MSP Priority One \u2013 Expand Your Services Portfolio","datePublished":"2023-08-30T12:21:15+00:00","dateModified":"2024-01-22T04:20:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.idenxt.com\/sv\/blog\/msp-priority-one-expand-your-services-portfolio\/"},"wordCount":729,"publisher":{"@id":"https:\/\/www.idenxt.com\/sv\/#organization"},"image":{"@id":"https:\/\/www.idenxt.com\/blog\/msp-priority-one-expand-your-services-portfolio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.idenxt.com\/sv\/wp-content\/uploads\/2023\/11\/msp-priority-one-expand-your-services-portfolio.webp","articleSection":["blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.idenxt.com\/sv\/blog\/msp-priority-one-expand-your-services-portfolio\/","url":"https:\/\/www.idenxt.com\/blog\/msp-priority-one-expand-your-services-portfolio\/","name":"MSP Priority One \u2013 Expand Your Services Portfolio - 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Cohen How do managed service providers (MSP) grow their business fastest? Here\u2019s the simple, basic truth about the business and how to excel in it. 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